Hello! I'm Maru.
A designer passionate about creating experiences that empower people by leveraging product strategy, interaction, and visual design.
Vouch
Saving $20K USD a week by improving the checkout experience
Summary
Redesigned the checkout experience to increase clarity on transaction fees on multiple payment methods for both new and renewing Clients while remaining compliant with state and federal regulations to reduce operational costs and improve the overall experience.
Role
- Product Strategy
- User Research
- User Interface Design (Web, Mobile)
- User Experience Design
Misc
Vouch
How a design system improvement made development 30% faster
Summary
After accruing considerable design, technical and experience debt, I worked to improve accesibility, data-entry reliability and engineering velocity by 30% after leading the design system's next iteration.
Role
- Product Strategy
- User Research
- User Interface Design (Web, Mobile)
- User Experience Design
- Hi-fi Prototyping
Misc
Transition from empty to populated field
Empty text field, multiple status
Populated text field, multiple status
Bitso
Increasing recurring transactions by 42% through user onboarding
Summary
Created the onboarding flow to guide users from diverse countries through creating and funding their cryto wallet, while navigating the intricacies of different jurisdictions' regulations and users different cultural perception of identity.
Role
- Product Strategy
- User Research
- User Interface Design (Web, Android, iOS)
- User Experience Design
- Hi-fi Prototyping
Misc
Bitso
Identifying if users are political exposed persons
Summary
Led user research to launch a version of the onboarding that increased successful verification and first transaction rates after introducing changes to successfully identify Politically Exposed Persons while aligning across multiple countries regulatory frameworks.
Role
- User Research
- User Interface Design (Web, Android, iOS)
- User Experience Design
- Hi-fi Prototyping
Kubernetes
A bit quarky
Summary
The LHC is the world’s largest and most powerful particle accelerator and the result of the collaboration of thousands of scientists from around the world, all for the advancement of science. In a similar manner, Kubernetes has been a project that has united thousands of contributors from hundreds of organizations – all to work towards the same goal of improving cloud computing in all aspects! "A Bit Quarky" as the release name is meant to remind us that unconventional ideas can bring about great change and keeping an open mind to diversity will lead help us innovate.
Role
- Branding
- Illustration
Datank
Crystal Clear Data Science
Summary
As founding designer, I built a solid branding and a robust product strategy for pioneering Artificial Intelligence in order to provide complex business intelligence analysis using voice inputs.
Role
- Branding
- 0>1 Product Strategy
- User Interface Design
- Voice User Interface
- User Experience Design
